Katherine Woolverton
kwoolverton@gmail.com | (206) 228-7572
Seattle, Washington 98106
Summary
I’m an excellent program manager with a history of successful, cross-discipline collaboration to drive
strategic development and production management of intranets, extranets, learning management, and
similar productivity systems. I’ve a knack for bringing clarity to murky situations, quickly identifying and
driving resolution of core issues. I’m passionate about experience design, design management, service
design, web and application usability, and effective communication via digital experiences.
Specialties: Usability best practices, mobile design, production/content management, site governance,
taxonomies, Microsoft Office SharePoint, Adobe Experience Manager/CQ, communications, and
technical and process documentation. Community and non-profit experience includes Board
membership, fundraising, grants management, and theater operations.
Experience
Sr. Manager, Worldwide Field Enablement Infrastructure at Adobe
March 2012 - Present (3 years 3 months)
• Strategic leadership and production management of the infrastructure used to enable Adobe's
Field and Channel partners, including internal sales training and collateral portals. Projects
involve strategy sessions and requirements gathering and prioritization across multiple
stakeholder groups. Conduct strategy presentations to leadership levels as high as EVP. Focus is
on improving the user experience across the complex landscape of information delivery systems
used by revenue-generating roles at Adobe.
• Manage a global team of seven as well as multiple vendors including designers, developers, and
SaaS providers. Responsible for a combined annual budget of $1.4M.
• Successful deliveries include:
o o Adobe Digital University (internal: http://digitalu.adobe.com)
Field Central (internal: http://wwfo.adobe.com)
o o AGS Central (internal: http://ags.adobe.com)
o o Field Training Center (now transitioned to Adobe enterprise Saba environment)
Readiness Portal (internal: http://readiness.adobe.com)
Field Skills Manager (retired)
Manager, On-boarding Experience and Productivity Systems at Adobe Systems
March 2011 - February 2012 (1 year)
• Management of the infrastructure landscape that provided tools and information to Adobe's
revenue-generating roles. Included InField intranet and APC partner extranets. Drove changes to
the legacy InField code design to reduce dependency on external vendors and establish day-today
production autonomy within my small team.
• Managed a small team in addition to multiple vendors.
• WWFO Lead on cross-organizational project to improve the on-boarding experience for new
hires in the Worldwide Field Operations organization. Re-worked the Inside Adobe (intranet)
New Employee Center, introducing the “Do, Get, Learn” information organization concept.
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Sales Partner Operations Manager at Adobe Systems
February 2009 - March 2011 (2 years 2 months)
• Conducted exhaustive review and documentation of partner application process steps and data
flows, exposing gaps, inefficiencies, and poor user experiences. Recommendations led to
significant changes in program design and supported the business case for a redesign of the
portal experience for Adobe’s Channel partners.
• Participated on the project team to redesign the APC portals (extranet:
www.adobe.com/partners)
• Challenged existing UX practices and drove for more standard best practice design
• Introduced production management and governance best practices to support efficient
management of the eight localized APC portals
Manager, Intranet Services at Corbis
March 2007 - February 2009 (2 years)
• Program managed Corbis’ upgrade from an ungoverned SharePoint 2003 environment to a fullygoverned
SharePoint 2007 collaboration environment. Instituted site governance policies,
conducted site viability and relevance audits, and provided training and support to site owners
for effective site management.
• Successfully managed vendor contract relationships to complete objectives.
• Designed, built, and managed the company's intranet, replacing a legacy .net site with a new
comprehensive SharePoint intranet
Sales Resource Center Specialist at Corbis
October 2005 - February 2007 (1 year 5 months)
• Managed all communications to internal global Sales force (450 employees), primarily via a
weekly email newsletter
• Designed, built, and managed an online resource center for the Sales and Sales Operations
organization
Technology Analyst III at Washington Mutual
July 2004 - September 2005 (1 year 3 months)
• Edited corporate content (online and print) within a technology division
• Managed SDLC project intranet site
• Wrote and edited business case and strategy documents
• Continued with Web Content Manager duties noted below
Web Content Manager at Washington Mutual, Inc.
February 2003 - June 2004 (1 year 5 months)
• As needed, worked with clients to develop messaging
• Educated clients about information architecture and application functionality
• Worked with clients to determine business, user, and functional requirements for intranet
content
• Devised solutions for presenting content to meet requirements
• Analyzed existing content, managed content creation, and wrote/edited content as needed
• Oversaw implementation of content solutions
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Intranet Project Assistant at Washington Mutual, Inc.
August 2001 – February 2003 ( 1 year 6 months)
• Assisted Intranet Project manager in developing and writing intranet content
• Managed back-end data process supporting branch intranet rollouts
Contract Writer at Recreation Equipment Inc
1999 - 1999
Developed catalog copy from spec sheets, revised HR recruiting materials, revised and/or developed
tent set- up instructions.
Program Coordinator at Group Health Cooperative
1994-1998 (4 years)
Coordinated project activities for a research and demonstration grant-funded, asset-based community
development project. Facilitated communications between community organizers, management, and
funders; developed asset- based matching database; planned conferences; edited program reports; and
wrote the program's final deliverable.
Community Service
Board Member, Vice President at Theater Schmeater
April 201 - Present (4 years 2 months)
As a board member, I contribute to fundraising events, audience development, strategic planning,
budget reviews, and general management issues. I chair the Development Committee and manage the
organization's SalesForce.com non-profit donor data base as well as Microsoft 365 infrastructure.
Skills & Expertise
Program Management
Website Development
User Experience/Usercentered
design
Mobile Design
Content Management
Information Architecture
Taxonomy
Intranet Strategy
Agile Methodologies
Business Change
Management
Database modeling
Vendor Management
People Management/
Leadership
Adobe AEM/CQ
SharePoint
Microsoft Office
Light HTM
Certifications
User Experience with Mobile Design Specialty, Nielsen Norman Group, License UXC# 1001014, 2015
Prosci ADKAR – Business Change Management, 2014
Certificate in Editing, University of Washington, 2005
Education
Women Unlimited TEAM Program, 2011 - 2012
Nielsen Norman Group Usability Week: Web usability and experience design, 2004 - 2015
Oxford: British American Drama Academy Certificate, Theatre, 2002
Mt. Holyoke College: BA, Women's Studies, 1992
American Academy of Dramatic Arts: AA, Theatre, 1986
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